Se fino a poco tempo fa le aziende e i professionisti dialogavano con i propri clienti per telefono, oggi non è più così, le email sono diventate il principale mezzo utilizzato per le comunicazioni: B2B(aziende), B2C (clienti finali) e professionisti. Che voi abbiate una piccola o grande azienda che sia, sono davvero tanti i motivi per i quali è necessario comunicare tramite email.
In particolare, uno dei principali vantaggi dell’email marketing è il fatto di instaurare un rapporto di fiducia con le persone e convertirli in clienti. Considerate che gli utenti possono accedere alla posta elettronica in qualsiasi momento della giornata e ovunque si trovano. Per tale motivo, una strategia di email marketing risulta essere una strategia efficace per aumentare le vendite.
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